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About P&T

Corporate Fact Sheet

P&T is a modern tea brand from Berlin, bringing together quality, design and lifestyle.
The brand stands for uncompromising tea quality, visible craftsmanship and products that fit seamlessly into everyday life. With whole-leaf teas, precisely crafted blends and ground teas such as matcha — all held to a consistently high standard — P&T accompanies a wide range of moments of enjoyment, whether pure, creative or freshly reimagined. Design is an integral part of the brand, making quality tangible at every level, from product to store. P&T stands for tea as part of a modern lifestyle — calm, considered and relevant.

Official name: P&T Paper & Tea GmbH
Headquarters: Berlin, Germany

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Founded 2011

In Berlin, Germany

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Remote-First Company

With the option to work from the office

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Omnichannel Model

Online shop & stores

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Business

Premium tea, lifestyle, retail & experience

Mission

Founded in Berlin, the brand stands for uncompromising tea quality, visible craftsmanship and products that fit naturally into everyday life.P&T enriches lives, creates shared moments and fosters connections through thoughtfully curated products, events and inspiring spaces.P&T is more than just tea. It's about people, community and the feeling of being welcome.

Vision

P&T is evolving from a passion-driven founder's vision into a clearly positioned, people-centred brand — one that listens, strips back, shapes and brings tea into everyday life as a relevant, modern experience.P&T stands for consciously crafted enjoyment — clear, relevant and of its time.

Values

Tea is not placed on a pedestal, but understood as part of an individual lifestyle — pure, creatively interpreted or freshly combined, depending on the moment.

  • Quality: Whole-leaf teas, precisely processed blends and matcha, all of consistently high quality. Origin, craftsmanship and flavour are both visible and tangible.
  • Partners: Collaboration with selected producers worldwide; collections for a variety of moments of enjoyment.
    Connection & Community: Tea as a pleasure and a cultural experience.
  • Innovative Design: Design as an integral part of the brand — across products, tools and stores. Clear, functional aesthetics make quality an experience, without imposing rules.
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Users trust P&T
Schwarzes Pin-Symbol auf weißem rundem Hintergrund als Navigationsicon.
Stores across Europe
Minimalistisches Symbol: Zwei schwarze Hände halten ein Herz in einem weißen Kreis, symbolisiert Fürsorge.
Partners

P&T Products & Services

The P&T Range

  • Premium teas: green tea, black tea, herbal and fruit infusions, oolong, pu-erh & more
  • Matcha & more: P&T powdered tea specialities
  • Tea accessories: teapots, cups and brewing essentials
  • Gift & tea sets: elegantly curated sets for special occasions, newcomers or dedicated tea lovers
  • Experience products: products and formats that make tea a sensory and cultural experience
  • Innovative & premium accessories: design-led, functional companions for tea culture — aesthetically refined and built to last

Special offerings from P&T

  • Tea tastings & events in stores
  • Personalised sets & bundle builder
  • My Dear Club (membership with benefits)

Online shop, stores & reach
Alongside its online shop, P&T operates several physical locations across Germany, Switzerland, Austria and the Netherlands, including flagship stores in Berlin, Hamburg, Munich, Cologne, Leipzig, Utrecht, Vienna and Zurich.

Customer proof

What our customers love

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Why customers love P&T

"P&T offers curated teas from renowned growing regions alongside thoughtfully designed accessories. Customers consistently highlight quality, design and the overall taste experience as their main reasons for purchasing."

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Excellent service

Our team brings genuine passion and dedication to everything we do. We create spaces and moments that inspire and bring people together.

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Customer reviews

Over 10,000 verified customer reviews in the online shop and on external platforms.

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Loved across Europe

P&T stores welcome thousands of visitors each year at tastings and events across major European cities.

Many leading brands already put their trust in P&T

Schwarzes Quadrat mit weißem, vertikalem 'ZEIT FUR BROT' in moderner, serifenloser Schrift
Illustration von Nelson, 11 Jahre alt, mit Schachfigur und Texten zur Intelligenz und Strategie im Schach.
Weißes Layout, 3x3 Raster, schwarze Buchstaben A bis G, zwei leere Felder, übersichtlich angeordnet.
Vertikales Edelstahlrohr mit SUS 304-Markierung, 0,15-4,5 mm, nahtlose Präzisionsqualität.
Hand hält Smartphone mit Parcel Track App, zeigt DHL, UPS und FedEx Lieferungen auf Zeitachse
Stilisiertes Poster: Dampftasse, Kaffeepflanzen, Text zu frisch gerösteten Bohnen.
Schwarz-weiß Porträt von Diego Garcia mit gesenktem Blick und dramatischer Lichtführung.
Schwarzes Logo mit 'GREEN HEADS', Blätter in Buchstaben und Kopf-Silhouette im 'D' integriert.