Silberner Metallbehälter mit lachsfarbenem Etikett für Bio-Hojicha-Pulver von P&T, 15 Portionen

DE-ÖKO-013

Japan Agriculture

Zweifarbiger Drink mit cremigem Karamellschaum und glattem lila Getränk unten.

Nahaufnahme von geröstetem Bio-Grünteepulver aus Japan mit klumpiger Textur in Brauntönen.

Hand hält Metallsieb mit geröstetem Bio-Grüntee über weißer Keramikschale, daneben Bambusbesen.

Latte im klaren Glas mit cremigem Schaum auf neutralem Untergrund

Zwei Metalldosen mit Hojicha-Pulver, alte Vintage-Verpackung im Hintergrund, moderne coral-pinke P&T-Dose vorne.

Tea PowderOrganic Hojicha Powder

Japanese organic green tea with roasted notes – smooth and caramelly, with less caffeine than matcha.

Flavor Preparation Origin & Processing FAQ

€ 19,00

€ 63,33 / 100g

incl. VAT, plus shipping

Available, with you in 5 – 7 days

“

This tea is absolutely delicious, whether served hot or iced. I love drinking it as a latte with oat milk, and I really appreciate having an alternative to matcha. It adds more variety to my daily routine.

Lina

Ingredients - Organic roasted green tea powder

DE-ÖKO-013

Japan Agriculture

Organic roasted green tea powder

Japanese green tea (roasted)* (*certified organic)

Store in a cool and dry place. Once opened, consume within few weeks.

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Organic Hojicha Powder

Hojicha is Japan’s roasted take on green tea. For our Organic Hojicha Powder, roasted organic green tea is finely ground into a smooth powder. Naturally lower in caffeine than Matcha, it’s an easy choice for slower afternoons. Expect a smooth, naturally sweet taste with warm, caramel-like roasted notes.

Green Tea

The preparation

You prepare hojicha powder like matcha: Sift the tea powder into a bowl and add hot (but not boiling) water. Whisk the Hojicha until it's frothy. For the best results, use M-shaped moves with your wrist rather than a circular move. To make a Hojicha latte, pour the mixture over milk.


Amount of tea	Temperature
1 ½ tbsp. / 2 g per 200 ml water	80° C

Klare Plastikbecher mit Eis und violettem Getränk, in das braune Flüssigkeit gegossen wird, auf beigem Hintergrund.

The processing of the tea

The delicate leaves and stems of Tencha green tea are roasted at 200°C while constantly moving. This gives Hojicha its signature brown colour and warm, roasted flavour. Our Organic Hojicha Powder has a medium roast for a smooth balance of fresh green tea notes and nutty, caramel-like depth.

Kagoshima, Japan

The origin of the tea

Our Hojicha comes from Kagoshima, one of Japan’s renowned tea-growing regions. Its volcanic soils provide ideal conditions for growing intensely flavourful green tea. Roasted and finely ground, it becomes the smooth, caramel-like powder that makes Hojicha such a comforting alternative to Matcha.

Szenische Uferpromenade, Vulkan im Hintergrund, pastellfarbenes Gebäude, grüner Park, blaues Wasser mit Boje.

Luftaufnahme eines großen landwirtschaftlichen Feldes mit grünen Pflanzenreihen und Erdwegen

Klares Glas mit Eiswürfeln, in das grüne Teeflüssigkeit von P&T eingegossen wird.

Carefully selected, never compromised in quality

Every matcha we offer meets the highest standards you can see and taste — in its flavor, color, and texture. After extensive tastings and careful sourcing in Japan, our tea masters select only matcha that truly meets our expectations: vibrant green color, ultra-fine milling, and a rich, well-balanced umami profile. The quality starts before the harvest. By shading the tea plants, the leaves develop greater depth, more complex flavor, and their signature color. Traditionally stone-ground, this process creates a smooth, creamy texture with a subtle natural sweetness — refined enough to enjoy on its own and bold enough to stand out in a latte. Every batch is rigorously tested to ensure it consistently meets our high quality standards. Thanks to its natural combination of caffeine and L-theanine, matcha delivers steady, long-lasting energy — for clear focus without the typical coffee crash.

Japanese
origin

Traditionally
crafted

Alternative
to coffee

Complete
sets

What is hojicha powder?

Hojicha powder is finely ground, roasted Japanese green tea. For hojicha, the leaves (and stems) are roasted at high temperature, which creates its characteristic brown colour and mild, nutty-caramel roasted aroma. As a powder, hojicha can be prepared like matcha: whisked on its own, as an (iced) latte, or as an ingredient for baking and cooking.

What does hojicha taste like?

Hojicha tastes pleasantly mild, naturally sweet and far less grassy than other green teas. The roasting brings out warm notes of nuts, caramel and toast. Our hojicha powder has a medium roast – a balance between fresh green tea notes and a rounded roasted flavour.

How much caffeine does hojicha have compared to matcha and coffee?

Hojicha naturally contains caffeine, but much less than most green teas, because roasting breaks down some of it. As a rough guide, a cup of hojicha is usually under 20 mg of caffeine, while matcha provides roughly 30–70 mg depending on dosage and a cup of coffee around 80–100 mg. This makes hojicha a pleasant choice for the afternoon or evening.

How do I prepare hojicha powder?

Sift 2 g (about 1 teaspoon) of hojicha powder into a bowl and add about 75 ml of hot, no-longer-boiling water (~80 °C). Whisk for 15–20 seconds using loose M-shaped movements from the wrist until frothy. Enjoy it on its own, or pour it over milk of your choice for a latte.

How do I make a hojicha latte (including iced, including with oat milk)?

Whisk 2 g of hojicha powder with about 75 ml of hot water (~80 °C) until smooth and frothy, then pour over frothed milk of your choice – with oat milk the latte becomes especially creamy and rounded. For an iced hojicha latte, simply pour the whisked hojicha over ice cubes and cold milk. The warm roasted aroma pairs well with milk and makes the latte naturally mild and sweet.

Can I drink hojicha in the afternoon or evening?

Yes. Because roasting gives hojicha a naturally lower caffeine content than most other green teas, it is often enjoyed in the afternoon and evening. How you personally respond to caffeine varies from person to person.

Can hojicha be used for baking and cooking?

Yes. Like matcha, hojicha powder works well in the kitchen – for example in pastries, creams, ice cream or desserts. Its nutty-caramel roasted aroma pairs particularly well with milk, cream, white chocolate and caramel. Tip: sift the powder and whisk it smooth with a little liquid or fat before use.

What is the difference between hojicha and matcha?

Both are ground Japanese green tea, but they differ in processing, flavour and caffeine. Matcha is made from shaded, unroasted leaves, is vivid green and tastes fresh, grassy and umami-rich. Hojicha is made from roasted leaves, is brown and tastes mild, nutty and caramel-like. Hojicha also naturally contains less caffeine than matcha.

Where does your hojicha come from?

Our hojicha comes from Kagoshima at the southern tip of the Japanese island of Kyushu – one of the most important regions for high-quality green tea in Japan. The nutrient-rich soils of this volcanic region produce especially flavourful teas.

How do I store hojicha powder correctly?

Store hojicha powder cool, dry and protected from light, tightly sealed; after opening, ideally in the fridge. This helps preserve its roasted aroma and flavour for as long as possible.

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Tea PowderOrganic Hojicha Powder

Ingredients - Organic roasted green tea powder

How the tea tastes

The perfect brew, made easy

Amount of tea

Temperature

The journey of our tea
into your cup