and save 25%
Black Friday Reimagined – Flavour, Knowledge & Curated Selection
Instead of loud, flashy discounts, we invite you to explore the depth and diversity of genuine tea culture – with a curated selection of highlights designed to enrich your everyday life.
Black Friday Reimagined – Flavour, Knowledge & Curated Selection
Instead of loud, flashy discounts, we invite you to explore the depth and diversity of genuine tea culture – with a curated selection of highlights designed to enrich your everyday life.
The story behind Black Friday – and why it matters for tea
Black Friday grew from the huge post-Thanksgiving shopping rush in the United States into a global retail event. For tea lovers, it’s a chance to discover limited harvests, unique origins and rare varieties that are usually produced only in small batches.
Why our Black Friday deals truly stand out
While many retailers focus on mass discounts, we offer a curated selection of teas and accessories with genuine value. Each product reflects craftsmanship and origin you can truly taste, making your experience richer than a simple price reduction.
Tea as a mindful gift for Black Friday
On a day often associated with speed and consumption, tea serves as a soothing counterbalance. Whether you’re treating yourself or selecting a thoughtful gift, tea sets, matcha sets or rare varieties create calm, joy and mindful moments that last long beyond Black Week.
How to find the best Black Friday offers in tea
If you want to spot worthwhile offers, pay attention to transparency, a curated selection and true quality. The best teas speak through their origin, harvest and leaf — not the size of the discount.
Why Black Friday has become meaningful for niche products like tea
As Black Friday expanded beyond electronics and fashion, it evolved into a moment when small-batch products, craft producers and speciality items receive heightened visibility. For high-quality teas, this creates a rare opportunity for discovery.
What defines our Black Friday collection
Our Black Friday collection follows three core principles: clarity about origin and processing, a carefully chosen assortment, and a focus on taste and craftsmanship rather than deep-cut pricing. Everything you find is designed to offer genuine enjoyment.
Your Questions about Black Friday
Black Friday always takes place on the Friday following Thanksgiving. In 2025, this falls on 28 November. At PAPER & TEA, our Black Week begins earlier, starting on 20 November 2025.
Traditionally, Black Friday lasted just 24 hours, but many retailers now extend their offers across the weekend or until Cyber Monday. At PAPER & TEA, we celebrate Black Week with you for an entire week.
The term first appeared in 1950s and 1960s Philadelphia, where police used it to describe the overwhelming traffic and crowds the day after Thanksgiving. Retailers later adopted the phrase to mark the moment their books moved from “red” to “black”, symbolising the start of the profitable Christmas season.
Electronics, fashion and household appliances typically see the biggest reductions. Increasingly, however, specialist retailers in fine foods, lifestyle and tea also participate — including us.
It depends on the retailer. Some discounts offer real savings, while others are more about marketing. Trustworthy retailers provide transparent price comparisons and prioritise quality over artificial discount theatrics. At PAPER & TEA, you genuinely save on Black Friday.
PAPER & TEA Magazine
Black Week 🔥 & more
