Hi, I'm Christina

I lead press relations, strategic partnerships and brand activations at P&T. With nearly nine years of experience building and positioning brands, I work at the intersection of communication, culture and brand strategy.

My foundation is a degree in Social and Corporate Communications at the Berlin University of the Arts, with a focus on cultural communication in the arts and culture sector. I furthered this with a design thinking programme at Bilgi University in Istanbul. Having worked across hospitality, consumer goods and technology, I've developed a sharp instinct for brands, narratives and their cultural contexts.

My passion for tea has been with me for a long time – it began during my time in marketing at a coffee roastery, where I found myself increasingly drawn to the world of tea. Japanese green teas hold a particular fascination for me, especially their complex umami profiles. My daily go-to is Daikoku – whether brewed classically or as a cold brew.

At P&T, I curate collaborations and develop brand experiences and formats that bring tea into new cultural contexts – from matcha tastings and tea ceremonies to interdisciplinary events at the crossroads of hospitality, wellness and design. At the heart of my work are themes such as health and wellbeing, daily rituals, community building and mindful drinking.